omega blog

When you pay $3 million for 30 seconds of fame, you have to do it well and you have to do it fast. You may say they're two completely different things which cannot happen at the same time but Google seems to have thought otherwise. Instead of going berserk on the budget (which Google could have easily done), they went minimal and highlighted almost every feature in their flagship search engine - organic keyword search, spell check, corrections, Google translate, definitions, Google suggest, I'm feeling Lucky, Google maps and even flight schedules. Fifteen lucky companies including CEA (a global education firm with a study-abroad program), Cabaret cafe near the Louvre and the Cacao de Chocolat in Paris got a free hitchhike thanks to Google.



These companies would've never thought of shelling out the media cost involved in a Super Bowl airing but the freebie was most welcome, especially for CEA. The Monday after Super Bowl, CEA recorded a five fold increase in traffic and got more visits than they ever got in a single day. Interestingly, most searches were for the Paris program, which was featured in the ad itself.

So what should you take from all this? Call up your Marketing manager and ad agency to order a $3 million Super Bowl ad? Well, yes if you really want. The point here is that Google may have taken some beating in terms of privacy infringements and trying to take over the world last year, but at the end of the day, they're the best out there and people trust them. Most of your existing and prospective customers ask Google for suggestions, directions and help. So if Google doesn't know you, chances are your customers won't find you.

So instead of calling your Marketing team, get hold of your IT department and ask them what they know about bounce rate. If they say "it's how many times a ball returns to your hand when you drop it on a hard surface" try getting hold of someone better or Google the definition or better yet - call us!