omega blog

Let me explain why. Twitter is a great tool for you to firstly find out what is being "spoken" about 'out there' in areas that interest you and secondly, promoting your own views and products through conversation. This is a very important point. Twitter is not a one way feed of information. It is not about sending out a weekly newsletter with "information" for the potential readers. It is about a two-way (or 20-way if you get involved in a twitter party) interaction. Not only do you get to provide your views, products, services to a large number of people around the globe, but you get to converse with them on how they feel about your views, products or services often times providing constructive feedback. And the same goes for you.

I have come across interesting blog articles, like 'Unplan your business' (original article here), that I would NEVER have found through the usual Google searches. I have interacted with other twitter users in conversations that are of a very personal and deep nature that have improved everyone's understanding of the topic at hand or at least provided a new perspective.

In order to be able to make sure that I keep the brand integrity of our business, I have separate accounts for myself, @RozBatson and for Neural Networks Consulting, @NNConsulting. My personal account is all about my interests and passions - running, motherhood, women in business, social media, wine and a myriad of other things. Meanwhile the @NNConsulting account is all about what Neural Networks Consulting does in the areas of performance based leadership, business strategy, sales and recruitment effectiveness programs. I send out sales tips, leadership blogs, recruitment advice, inspirational quotes, information on our learnings from current programs with some of our clients, strategy tips and theories, and the like.

Here and there I let our followers know about upcoming public programs such as the dates for our next Neuro Linguistic Programming Practitioner course. I retweet (sending on other people's tweets) blogs I have read that are aligned with our organisation philosophy, quotes I like, links to sites that provide particular services we support. I also get involved in twitter conversations on topics such as leading a strong life, or leading for change, and having a life on purpose. I have also had many experiences of people retweeting what I have said to their networks creating a ripple effect of influence that cannot be underestimated.

From the statistics, it looks like I have increased traffic to our website which can only be a good thing as we work on improving our online shop and available products. Twitter is a little world inside the larger online world. The like minded people that you can connect with in 140 characters (or less) is incredibly inspiring and can be a hell of a lot of fun, not to mention brilliant for building your brand and your business. If you want to talk more about my experience - happy to chat. You can have a read through one of my favourite blogs here