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23 Sep

Pioneer Spotlight

Published in Project Spotlight Written by  Daniel

Pioneer Electronics are leaders in the field of home entertainment, car audio and pro DJ A/V equipment. Over the past year Omega Advertising has worked closely with Pioneer on some exciting creative campaigns and products launches. In this article we spotlight 3 of those projects.

Pioneer's DJ Ambassadors are chosen to represent the Pioneer DJ brand and product on a national scale, on marketing and promotional material, across print and web. The following shots were taken at Omega's photographic studio and formatted into a web banner campaign for Mydjspace.com.

Steez is a new product for Pioneer which is aimed at street dancers and could be described as a futuristic Boombox. It offers features for looping sections of an audio track and integrates with smart phones and computer software. Our initial project was to create promotional material for an event sponsored by Steez.
This included the design of posters, we banners and large format displays.

Below are digital samples of two t-shirts we have designed for separate Pioneer product campaigns, Digital Native and Bass Bullet. The t-shirts are promotional apparel which are given away as part of a value offer when customers but the accompanying products.

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